Service & Sales Conference

The yearly Service & Sales Conference, themed “Powered by Us” in 2023, celebrated the collective impact of First Republic colleagues.

Faced with unprecedented budget constraints, our four-person team—an art lead, videographer, designer, and myself—had to roll up our sleeves and develop all creative solutions in-house.

Since this was a collaborative effort, I’ve credited the creatives with the respective asset. All other work was concepted and iterated by me.

Type

Event collateral

Role

Concepting
Graphic design
Production design
Art review

Audience

Preferred bankers
Relationship managers
Regional directors

I am banner lady

I spent over 30 hours printing, building, and assembling banners in this event alone.

I was already one of two "go-to" persons for creating stand-up banners and operating our in-house large plotter printer (EPSON Stylus Pro 7900/9900).

After this event I self-promoted myself to Master Banner Lady of the Banners. Banners. I'm going bananners.

Phew!

We're almost done, I promise.

You get the sense of scale and production that went into this event. Our team juggled every asset simultaneously, while partnering directly with marketing managers, executive assistants, executives, event planners, and union workers.

A Quick Shoutout

First Republic goes beyond banking by engaging clients in events and volunteer opportunities.

Glide Memorial Church performed with their Glide Ensemble, and one breakout session was dedicated to assembling care packages for those in need.

Glide Ensemble >

Result

By keeping 90% of graphic design assets in-house, we saved at least $200,000 in outsourcing costs, all made possible by our hands-on, creative team and marketing colleagues.

Thank You!

Kara Barnett

Suzie Shqair

Jeanine Bruin

Marketing’s Creative

Communications and Events team: Mike Stough, Adam Hicks, Tanya Rodman, Liz Conley, Annabelle Ho, Mabel Kimball

‍

Valerie Ulrich

Lauren Shortt

Executive Support

Samantha Smith Productions

Heather Bonnett

Mobo Akiode

Security