Celebrating the new David Geffen Hall

First Republic celebrated the reopening of David Geffen Hall — a landmark renovation that brought significant engineering upgrades, improved accessibility, and new artistic motifs to Lincoln Center.

As a gesture of support for a beloved client, First Republic would provide tagged glassware during the first month of performances.

Type

Co-branding

Role

Strategy
Concepting
Iteration
Production

Audience

Lovers of the symphonic arts

Challenges

How can I seamlessly integrate David Geffen Hall's new motifs (drama, beauty, and accessibility) with First Republic’s brand (personal, humble, and refined)?

First Republic and David Geffen Hall Branding

Research

How can I visually translate the hall's new historical references and inclusive spaces?

Transparent Performance Rooms

ROse Petal Motif

Reconfigurable Stage

Dancing Fireflies

Undulated Wood Panels

50 ft wall showing concert footage

New Lobby

Welcome Center

Third Historic and final remodel

Concepts

How will it be used?
Where will it be seen?
What are possible solutions?

Coming TOgether

1 / 3

Pantheon rose petals

In Ancient Rome, rose petals were scattered from the top of the Pantheon during festivals. This dramatic, ephemeral image became a defining motif in David Geffen Hall's architecture and collateral.

2 / 3

Undulated wood panels

“The undulating wood panels are inspired by the mathematical shapes of sound waves. They reflect and diffuse sound, enhancing the auditory experience of acoustic performances on stage.” – Lincoln Center

3 / 3

Dancing “fireflies”

Minutes before the concert begins, a series of small chandeliers begin to rise and fall in a slow, choreographed motion, then retract to the ceiling just as the maestro walks on stage.

First Republic: It's a privilege to serve you

More work

Yard sale